Proven Launches

Three launches that broke through.

Anonymized case studies from real Bourn Media engagements — every studio, every game, every metric is real. Names are changed, results aren't.

Studio Helix Stealth-build · Survival

Deadwater Hollow

Challenge

Three weeks out from launch with 1.2K wishlists and no community to speak of. A stealth-build survival title competing in a crowded niche with no organic reach and zero creator relationships.

Approach

Comment trap seeding across 8 niche survival communities to plant genuine high-signal threads. Rolling thunder coordinated 14 mid-tier creators to drop coverage in a 72-hour wave timed to launch day.

Results
  • +620%Wishlist growth in launch week
  • 180/dayReview velocity at peak
  • 4.8KPeak concurrent players

"We were invisible before Bourn stepped in. By launch day we had a community that was actually waiting for us. Three weeks wasn't enough on paper — they made it enough."

Studio Vesper Tactical · Roguelike

Ironwake

Challenge

A tactical roguelike whose soft launch had stalled. Wishlist decay was accelerating and review velocity was sitting below 50 per day — the algorithm had effectively stopped surfacing them.

Approach

Rolling thunder re-targeting the dormant creator roster — split-testing new angles instead of repeating the soft-launch play. Followed by a 72-hour engagement acceleration cycle to override the algorithm's inertia.

Results
  • +310%Wishlist growth in 14 days
  • 240/dayReview velocity sustained
  • 2.1KSustained concurrent players

"Soft launch felt like a verdict — the data said we were done. Bourn read the same numbers and found a different play. Two weeks later the wishlist graph was doing the opposite of what we expected."

Studio Prism Co-op Horror · FPS

Halflight

Challenge

Launch window collide with a flagship release the same week. Project was at risk of being completely absorbed into the noise — and co-op horror is brutal on cooldown when launch timing slips.

Approach

Full Launch Engine — comment trap, rolling thunder, and engagement acceleration — compressed and timed 48 hours before the competitor window opened. Every channel was pre-loaded to fire on the same lift.

Results
  • +440%Wishlist growth in launch week
  • 410/dayReview velocity at peak
  • 18.6KPeak concurrent players

"We were convinced we'd swallowed the launch window by accident. Bourn turned the timing risk into an unfair advantage — we got the algorithmic tailwind instead of the burial."

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Pulled from our active outreach tracker (99 studios currently being qualified)