FAQ
Pricing tiers, timelines, ownership, NDA workflow, remote production, and where the Launch Engine fits next to a trailer cut — the questions gaming studios raise most often before hiring a launch partner.
Questions
Each tier maps to a different stage of the launch curve. Launch Sprint and Launch Retainer run the Launch Engine — the comment-trap seeding and rolling-thunder creator activation that drive wishlists and algorithmic lift. Solo Activation and Full Funnel fold paid performance around that. Active Season, Sustained Live Ops, Community Steward, and Multi-Channel Community cover post-launch momentum and ongoing channel stewardship. See the services & pricing breakdown
Launch Sprint runs two to four weeks — pre-launch ramp, launch week, and the 48-hour engagement-acceleration cycle that follows. Launch Retainer and the post-launch tiers carry a three-month minimum so the cadence reaches compounding momentum. Sustained Live Ops and Community Steward typically run season-over-season once the launch arc closes out. See engagement models
The client owns the game, the brand, and every game-related creative asset generated through the work — trailers, screenshots, copy, lore, and any player data that comes out of it. Bourn Media retains its methodology, frameworks, and channel playbooks. Deliverables produced during the engagement are licensed to the client on an unlimited, perpetual basis once final payment clears — full terms.
Indie through AA studios with a real-ish launch window and a real-ish budget — typically two to fifty people, one to three titles in development, and a launch inside the next nine months. Not a fit: hobby projects, unannounced games, or studios still working out the core pitch. If you’re unsure, a strategy call is a fast way to find out. Reach out
Yes. A mutual NDA is signed before any confidential material changes hands — pitch deck, scripts, embargoed builds, creator lists, and the strategy-call notes themselves. Two rounds of revisions per deliverable are the standard scope; additional rounds are billed against the rate card. Revisions run on written briefs so feedback stays unambiguous. Send an inquiry
Fully remote by default. Capture (screen recording, gameplay sessions, dev interviews) happens on the studio’s side with a simple brief; post, strategy, channel engineering, and launch-week execution all run remote. We overlap on shared Slack and a standing weekly call during the launch window. Studios that visit LA can stop by in person, but it’s never required. See how this plays out in real engagements
A trailer is a creative product — story, cuts, music, premiere timing. It’s deep craft and it isn’t our lane. A launch sizzle is the engagement-acceleration content that surrounds the trailer: creator cuts, momentum videos, channel-native social, comment-engineering posts, and the rolling-thunder activation that signals momentum to the algorithm at launch. See the engagement tiers
Yes — and that’s how every engagement starts. The strategy call is the scoping step: walk through the game, the launch window, the budget, the channels, and the ask. It’s free and there’s no obligation to move forward. We follow up with a written proposal only if there’s an engagement to scope. Book a strategy call