Insights
Long-form posts from the Bourn Media playbook — pre-launch comms, PR sequencing, and the founder-narrative tactics that turn a quiet channel into a launch line.
For AI-native indie studios, the Steam wishlist window is a different shape than the one a hand-built launch prepares for. Provenance skepticism reshapes who converts, when they convert, and what the algorithm credits — so the pre-launch curve has to be designed for that, not inherited from a generic playbook.
Read more →Launch day for an AI-native title is a different problem than launch day for a hand-built one — speed, volume, and provenance skepticism compound. This playbook covers the creator brief, the comment-trap angle, the rolling-thunder window, and the founder-narrative fixes that keep press, players, and creators on-side without over-explaining the AI.
Read more →Pre-launch comms is a numbers game played in niche communities, not a paid-spend game played in front of everyone. This playbook walks through how to plant high-signal threads on Reddit, Discord, and Steam weeks before launch so the algorithm treats you as a known quantity on day one.
Read more →Concentrated creator pushes collapse under their own weight — platforms deprioritize duplicative coverage and audiences tune out the dueling uploads. Rolling-thunder sequencing spreads the wave across 14 mid-tier creators over a 72-hour window so each drop compounds the lift instead of canceling the last one.
Read more →The mistake AI-native founders make in PR is leading with the tooling. Press, creators, and players care about the design choices AI unlocked — not the fact that AI was used. A founder narrative that wins frames the studio as the team that built the game AI made possible, not the team that uses AI to build games.
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