The duplicated-coverage penalty
Platforms deprioritize repeated coverage. Audience members who see the same game across three uploads in one hour tune out. Concentrated creator pushes — the "drop everything Tuesday at 10am" model — earn one moment of distribution and then burn it by overlapping themselves.
The wave that compounds
Spread the same 14 creators across a 72-hour window in three 24-hour waves. Wave one opens the conversation. Wave two quotes wave one. Wave three reacts to both. Each drop references the last and pushes the discussion further. The cumulative lift from a sequenced spread is 3-5x the lift from a concentrated push, because each drop credits the surface the previous drop established rather than re-launching cold.
Why mid-tier beats marquee
A single 800K-subscriber creator delivers a one-shot spike. Fourteen 30K-90K creators in a sequenced wave deliver a sustained lift that the algorithm classifies as a movement. Mid-tier creators also quote each other — they reference one another's videos because the reference earns them audience overlap. Marquees don't quote each other; the audience already arrives.
The full creator-brief template, wave-segmentation rules, and the overflow-management script for hostile comments live inside the Launch Visibility engagement.