Phase 01 — Positioning
Niche Positioning & Founder Narrative
We sharpen the studio’s narrative before any channel goes live — the framing press, creators, and players will quote back.
- Genre, subgenre, and competitive-set audit so positioning lands against real adjacent titles
- Founder narrative brief — the one-paragraph story press and creators will reference
- Tone-and-voice calibration document for every copy surface in the engagement
- Press angle sheet — three evergreen angles surfaced before outreach starts
Phase 02 — Pre-Launch Ramp
Comment Trap & Community Seeding
Four to six weeks of community seeding across Reddit, Discord, and Steam so the game arrives as a warm distribution surface on day one.
- Subreddit seeding plan — surface list, cadence, and voice calibration per community
- Discord server activation across titles in the same room as the launch
- Steam Community hub engagement that builds algorithmic credit before launch
- Weekly signal-recap report so seeding lift is visible to the studio
Phase 03 — Launch Week
Rolling Thunder & 72-Hour Sprint
The launch wave — coordinated creator activation, paid amplification, and the 72-hour engagement-acceleration cycle that signals momentum to the algorithm.
- Rolling-thunder creator brief and 72-hour wave sequencing across 14+ mid-tier creators
- Channel-paid amplification plan timed to the creator wave (no pre-launch ad spend)
- 72-hour engagement-acceleration cycle — comment engineering, post boosts, hot-thread replies
- Daily live readout during launch week — creators, threads, wishlist deltas, review velocity
Phase 04 — Post-Launch Momentum
Post-Launch Momentum & Live Ops Hand-off
The 30 days after launch are where most launches die. We keep the lift compounding and hand the studio a rhythm they can run themselves.
- 30-day post-launch momentum plan — patch cadence, content beats, seasonal hooks
- Live-ops content brief — events and seasonal moments treated as content opportunities
- Community Steward hand-off — channel ops, moderation playbook, escalation flow
- 60-day retrospective with wishlist graph, review velocity, and concurrent player deltas